Choosing the Right Therapeutic Range for Your Territory

A therapeutic range is a group of products built around one area of care. Picking the right ranges for your territory is one of the most important early decisions in a PCD business.

The ranges at a glance

• General: everyday formulations for common needs, available as tablets, capsules and syrups.
• Critical: formulations positioned for critical-care and hospital-oriented requirements.
• Ortho: orthopaedic-focused products for bone, joint and musculoskeletal care.
• Gynae: a portfolio for women's health and gynaecological requirements.
• Ophthalmic: eye-care formulations such as drops and ointments.
• Pedia: paediatric-oriented formulations with child-appropriate dosage forms.
• Cardiac: formulations for heart-health focused requirements.

How to match a range to your territory

Start by mapping who practises in your area. A town with many general practitioners and busy chemists is a natural fit for a General range. A market with several orthopaedic clinics, paediatricians or gynaecologists gives you a clear reason to add a specialty range.

Many partners begin with the General range to build a broad base of chemist and doctor relationships, then add specialty ranges where they see consistent demand. Browse each range to see the products and compositions before deciding.